In anticipation of their 40 year anniversary this spring, Starbucks announced a small but meaningful update to their brand identity which their CEO Howard S. says will "ensure that the Starbucks brand continues to embrace [their] heritage in ways that are true to [their] core values and that also ensure [they] remain relevant and poised for future growth".
I always have a difficult time with change, especially to those things I hold near and dear to my heart, but nostalgia aside, I think I like the new look. I love that they found their creative answer in simplicity. What do you think?
